From 0 to my first $100K month

Today my business is THRIVING but let's rewind 3 years from today.

I still remember exactly where I was standing when I signed my first client. I was literally JUMPING with excitement and goosebumps across my body thinking "it's happening!" "I did it" "my life is going to change". I don't know why, but I had this expectation that it would all just go upwards from there. Spoiler: It didn't.

Months of frustration around "Why isn't anyone buying??" "My offer is such a no-brainer!" "Don't they see the value?" followed.

I quickly realized, having a good product isn't enough, I need to communicate its value in a way that is really activating for the right people. That's when I started deep diving into messaging, and became obsessed. I noticed how the smallest tweaks in how I talked about my offer would suddenly blow up my sales, and create massive demand for my offers (and selling actually started becoming FUN!) The same audience who used to just skip past my IG stories, were now OBSESSING over them and jumping into my offers with no questions asked.

Fast forward to today: This summer I hit my first $100K sales month in my business (with a tiny audience of 1000 followers and 300 people on my e-mail list!).

Whilst my knowledge and messaging strategies have developed, advanced and deepened ALOT since I started (I mean I'm literally making thousands DAILY from teaching it now); The foundations of them that led to this record breaking month are still the same as before, so I want to share them with you. This is what you need for effortless sales:

Instead of just talking about my offer, I started selling my offer as a solution to very specific challenges that only my most ideal clients where facing. This is where I see so many founders go wrong in their marketing which makes calling in clients so sloowww; They're spending 80% of the time just talking about the offer itself, instead of speaking to the symptoms that the offer solves and making a case for the solution they're offering.

If you can get your audience to understand and DESIRE your solution, you've already won the sale before even mentioning what you sell. It's a game changer. (If you want to learn how to do this effectively, we have an entire module and multiple trainings on it inside The Messaging Class HERE (save 50% right now) + I'll literally hand you the exact high-converting content frameworks I use)

To continue, in order to get your audience to even connect with your content to begin with, you also need to speak to their problems and position yourself as the most relevant person in the room. So make sure you're only speaking to your absolute best-fit clients by deepening your language to address their most specific goals and challenges. AKA it's time to ditch the "I help you build a sustainable coaching business" or "Struggling with overeating and need a coach?" type of marketing. Especially when competition is rising, it's not going to sell. You need to go deeper.

The brand that speaks with the most accuracy and specificity to its target market's needs and desires is the one that wins their attention and attracts the sale. This might sound stupidly simple, but it is key and doing it well isn't as straight forward as it first might seem.

This is why I created The Messaging Class, because even when I work with incredible marketing experts or founders already making upwards $500K per year, they're still struggling with their messaging.

Either our clients are hearing crickets, have raving fans but no inquiries, are getting inquiries but not from ready-to-buy leads or making good sales but attracting the wrong people... and all of these 4 scenarios can be solved with better, more effective and refined messaging. You can tell I'm passionate about marketing right?? It makes sales so. much. easier. Hitting my first $100K month wasn't hard, I had a good offer and I knew exactly what to say in my content to sell it. That's how simple it gets to be, when your messaging hits home. If you want to steal my exact process for crafting highly activating messaging that creates massive desire within your audience and sells with every post - come join us inside The Messaging Class HERE. We're currently running a Promo with 50% off for October 2024 start!

I can't wait to see you inside :)

Jennifer

Founder and Teacher

The Messaging Class